MediaPost Publications The Internet Vs. Al Ries 06/26/2009: "In a trade publication last month, marketing guru Al Ries proudly declared that 'determining the ROI of a marketing program is an expensive exercise with little or no value -- an experienced marketing executive instinctively knows whether a marketing program is working or not.' He countered one CMO's perspective on the value of analytics, by concluding that the practice of marketing 'is not even 1% mathematics.'
With math-bashing marketing hand grenades like this, it's not surprising that the column sparked a healthy response; readers are still submitting comments that wrestle with Ries' assertions."
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Friday, June 26, 2009
MediaPost Publications The Internet Vs. Al Ries 06/26/2009
Pop Icon, Michael Jackson is Dead
Pop Icon, Michael Jackson is Dead
Michael Jackson, was pronounced dead on Thursday afternoon at U.C.L.A. Medical Center after arriving in a coma, a city official said. Mr. Jackson was 50, having spent 40 of those years in the public eye he loved.
For his legions of fans, he was the Peter Pan of pop music: the little boy who refused to grow up. But on the verge of another attempted comeback, he is suddenly gone, this time for good......CLICK HERE TO READ MORE on the death of Michael Jackson
Friday, June 05, 2009
Transcript of Barack Obama's speech at Cairo University
We meet at a time of great tension between the United States and Muslims around the world -- tension rooted in historical forces that go beyond any current policy debate. The relationship between Islam and the West includes........READ MORE
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3.Excerpts from the press on Barack Obama's speech at Cairo University
4.Obama’s Egypt Tour: Its Historical Significance
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