Friday, March 19, 2010

Michael Joseph of Safaricom highlights the promise—and peril—of doing business in Africa

When Mr Joseph arrived at Safaricom in 2000, the company had 20,000 customers. Mr Joseph arrived in Kenya in 2000 having spent a freezing winter in Hungary, where he had set up that country’s third mobile-phone network. He quickly decided to go after “pay as you go” customers, who pay for mobile airtime in advance, and therefore....READ MORE on



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