Do you have a business that would benefit for local promotion? If yes, then you should be looking into optimizing your website for local search engine traffic. It's one of the easiest ways to get customers knocking on your door and enhancing your business. In this article we shall be looking into 3 simple local SEO tips that you can use right away to see results.
An important thing that you need to do in order to succeed with local SEO would be to claim your profile. That's right; all you need to do is simply login into Google Places, Yahoo! Local and as well as Bing Local, and just go through the verification process with a phone call or have a post card mailed to you so that your address is verified. Now, going through these steps is not at all hard, but there are businesses that don't even know about it. Missing out on local search traffic is a big loss to local businesses, which is why you shouldn't ignore it and initiate the process right away.
When you're registering with local sites, you have to keep in mind that they don't like a business listed to have more than one local listing, which is for the obvious reasons. So keeping this rule in mind, you should try to have different landing pages for different locations. Even though you're not allowed to have more than one local listing, you definitely can have more than one location for your business. So each of the locations should link back to a page on your site where you can find all the necessary information about that particular location and also the offer. You shouldn't make the mistake of sending both of your local listings to the same landing page.
Last but not the least; in order to rank in the search engines for a certain geographical location you should host your website on a server that's based over there. This will help the search engines relate your site with the server's location, and thus earning you SEO points. So make sure you check your server's location before you host your site, because it can make a huge difference.
All in all, from the above tips we come to the conclusion that local SEO is just starting to grow and there is a lot more to come with new location based services being launched. It will take you sometime to really take advantage of this type of SEO on a local level, but once you understand that dynamics there's absolutely no looking back.This information was brought to you by http://www.spectrumlighting.org, your source for all things related on spectrum lighting.